I actually don't understand the rage over Tom Odell's album 'Long Way Down' and certainly over him as an artist. Tom, for me, caters music to listeners who don't want hardcore indie (Jake Bugg), noisy soul records (John Newman) and saccharine-inducing pop (Conor Maynard). He has this right amount of mediocrity level in his records and over-all artistry for you not just to care about what people say about him and his debut effort.
The debate over Tom's place in the indusrty is completely underhanded. I don't see any reason for NME to rate his album 0/10 seeing loads of other artists releasing albums and singles without any tinge of authenticity. I am not saying that Tom's music is a 100% organic, like he is the only one doing that kind of music because, no one's original, no one has never copied anyone else's inspiration or previous work. He may be parading the wistful London pavements ala Adele yet he is slowly building up his niche in the industry and attracting fans who are not drenched to the Internet all day to give a shit about people's two cents about him and his album.
I hope Tom success so massive that NME would redo their debut album review. I hope him success so big that he would have One Direction as his opening act.